ROLE: BLOG, SOCIAL, COPYWRITING and CONTENT STRATEGY
I had the pleasure of working with the incredible Tuft & Needle team on their retail store guide before joining their team full time. This innovative and exceptional company needed a store guide that explained their core values and story in an easy to digest format for customers visiting their physical spaces. The guide not only acts as an introduction to the company but also informs customers about products and provides an entertaining distraction while they wait. I worked with the design team to strategize the overall content, wrote new copy to engage the reader, and refreshed existing T&N material. For me the best part was writing a crossword puzzle on the theme of sleep. The end result is a beautiful guide that informs, educates, and entertains customers.
As a full-time team member, I've written blog content for SEO, crafted social media tweets, posts, and stories, and used analytics to enage new audiences and grow our following.
CLIENT: TUFT & NEEDLE
*Store guide available on request.