I HAVE A KNACK FOR OCCUPYING THE SPACE WHERE CREATIVITY AND STRATEGY CONVERGE.

A recovering productivity junkie, I have learned to catch my breath in downward dog. I feel comfortable working with large international teams in fast-paced deadline driven environments. I am a true believer in the power of collaboration between design and copy teams to create superior brand development. Connecting people via unparalleled digital experiences is what I live for.

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TIAA Bank

Senior Digital Copywriter

Jan 2018 – Current

A lead writer for the bank’s in-house digital team, working on projects for the public website, authenticated space, and customer campaigns with design, development, and data teams. Collaborating on UI challenges to provide UX-focused copy that helps solve problems and creates straight-forward customer paths. Strategizing for the immediate needs of the bank while also building a site that will last well into the future.


Tuft & Needle

Customer Experience

Jan 2017 – Jan 2018

A remote team member of the award-winning Customer Experience team, focused on social media management, digital content creation, and providing an outstanding experience for customers across multiple channels. Working collaboratively with product, supply, and digital teams to answer and solve customer needs, using that knowledge to conceive and execute user-specific content. Analyzing data to inform marketing on campaign development and create content to grow digital audiences and drive engagement.


Wingard Creative

Social Media Manager and Copywriter Nov 2015 – Jan 2017

Managed a social media team with clients ranging from non-profits to national organizations. Developed strategy, created content, established client goals, and managed accounts for six separate businesses across multiple platforms, including the agencies. Directed designers to execute ad concepts and run targeted ads for multiple businesses. Strategized content for large scale rebrands, created and wrote copy for blogs, websites, advertising, and print publications. Edited copy when needed and adopted the style and tone of each individual client.


European Investment Bank

Grew awareness of the EIB Social Innovation Tournament across Europe using social media and digital case studies. Created content that attracted and engaged our desired participants, resulting in increased applications and raised awareness of the program across Europe. Copywriting and strategy as needed for press releases, web, and funding presentations.

Communications Consultant

Apr 2014 – Sept 2015

Education

Flagler College

2004 – 2006 | Bachelor of Arts Degree | Magna Cum Laude | Major in English | Minor in Creative Writing

arizona state university

2018 - 2020 | Master of Science | Psychology