ROLE: COPYWRITER and CONTENT STRATEGY
Focusing primarily on marijuana marketing, HILIFE Creative wanted copy that felt as bold and brash as their campaigns, while also conveying their professionalism and expertise. A former colleague asked me to rewrite the copy for every web page, so that it was consistent, informative, and most importantly reflective of their company. Drawing on the language and imagery of the marijuana industry, I had a lot of fun finding ways to bring their cheeky professionalism to light, helping their brand get higher.
CLIENT: HILIFE CANNABIS CREATIVE