ROLE: CONTENT STRATEGY and UX WRITER
Focusing primarily on marijuana marketing, HILIFE Creative wanted a website that highlighted their bold and brash campaign style but still showcased their professionalism and expertise. I worked with their design lead to create a journey map that informed content strategy and engaged their audience while still meeting business needs. Drawing on the language and imagery of the marijuana industry, I had a lot of fun finding ways to bring their cheeky professionalism to light.