ROLE: COPYWRITER and CONCEPT STRATEGY
PROJECT COPY: "Trust in Trad's"
A complete rebranding for this well known garden center and pest control company required a new tagline, web copy, and social media strategy.
CLIENT: TRAD'S GARDEN CENTER & PEST CONTROL
ROLE: COPYWRITER and CONCEPT STRATEGY
PROJECT COPY: "An Umbrella of Coverage."
Direct mail is only effective if the client opens the package. This project needed a few clever headlines and a lot of stickers.
CLIENT: MED MAL DIRECT
ROLE: COPYWRITER
PROJECT COPY: "An Icon Restored. Downtown Dining Defined."
Creating interesting and relevant content for a downtown landmark being restored over two years.
CLIENT: COWFORD CHOPHOUSE
ROLE: COPYWRITER and CONCEPT STRATEGY
PROJECT COPY: "It's Good."
Engaging a group of people sitting around a table requires innovative thinking and a little fun.
CLIENT: US ASSURE
ROLE: COPYWRITER
PROJECT COPY: "Superyard Super Savings."
Reaching new customers via direct mail and even more direct headlines.
CLIENT: GO PULL-IT
AGENCY: WINGARD CREATIVE
ROLE: COPYWRITER and SOCIAL MEDIA MANAGER
PROJECT COPY: "Superyard Super Savings."
Opening hours, vehicle inventory, sales, and reviews, creating engaging, informative content and managing an active community.
CLIENT: GO PULL-IT
ROLE: COPYWRITER
PROJECT COPY: "Come Stand Under Our Umbrella of Coverage"
Grabbing the attention of physicians inundated with direct mail requires a catchy headline coupled with outstanding design.
CLIENT: MEDMAL DiIRECT
As a copywriter and social media manager for a Jacksonville-based creative agency, every day was different. My daily work included anything from creating messaging platforms to writing headlines, concepting client strategy and content, writing copy for websites and print ads. Adopting the tone and voice of every client, I grew audiences, rebranded client's messaging, and wrote copy.